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BSN Sports - M&A Summary, Ownership, and Business Overview

Consumer ProductsCompany

BSN Sports M&A Summary

BSN Sports has acquired 34 companies of its own, including 11 in the last 5 years.

BSN Sports has acquired in 22 different US states. The Company’s most targeted sectors include distribution (39%) and consumer products (36%).

BSN Sports Ownership

Who owns BSN Sports?

BSN Sports is owned by Herff Jones. It was acquired on June 1, 2013.

Was BSN Sports formerly PE-backed?

Yes. BSN Sports was formerly owned by 1 private investor.

BSN Sports Business Overview

Where is BSN Sports headquartered?

BSN Sports is headquartered in Dallas, Texas.

How many employees does BSN Sports have?

BSN Sports has 760 employees.

What sector is BSN Sports in?

BSN Sports is a consumer products company.

When was BSN Sports founded?

BSN Sports was founded in 1972.

M&A Summary

  • M&A Total Activity34
    • M&A Buy Activity34
  • Total Sectors Invested 5
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 4

BSN Sports, Inc.

1901 Diplomat Drive,
Dallas, Texas 75234
United States,
(972) 484-9484
www.bsnsports.com

BSN SPORTS, Inc. (“BSN”), formerly, Sports Supply Group, Inc. is the leading marketer, manufacturer and distributor of sporting goods and team uniforms in the U.S. and markets via three million direct catalogs, a 50-person telesales team, more than 200 direct sales professionals, over 50 Platinum resellers and a family of company-controlled websites to 100,000 institutional customers, including schools, churches, camps, colleges, and youth sports programs.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (1.2/yr) # 28 5 1 - - - 34
Sell (0.0/yr) # - - - - - - 0
  34

Most Recent M&A

Company Date Value Type
Eastbay.com, Inc. 2022-06-27 - Divestiture
Wausau, Wisconsin · www.eastbayteamsales.com
Jim Ludtka Sporting Goods 2021-08-16 - Add-on Acquisition
Depew, New York
Sportline Team Sports 2021-07-14 - Add-on Acquisition
Arvada, Colorado · www.teamathletics.com
Dillard's Sporting Goods 2021-03-24 - Add-on Acquisition
Greenwood, South Carolina · www.dillardssports.com
Shively Sporting Goods 2021-02-18 - Add-on Acquisition
Louisville, Kentucky · www.shivelysportinggoods.com
Best Sports, Inc. 2021-01-07 - Add-on Acquisition
Fayetteville, Arkansas · www.bestsportsinc.net
Nill Bros. Sports 2020-03-02 - Add-on Acquisition
Kansas City, Kansas · www.nillbros.com
Athletics Unlimited, Inc. 2020-02-28 - Add-on Acquisition
North Highlands, California · www.athleticsunlimited.com
Longstreth Sporting Goods - Team Sports Businesses 2020-02-19 - Divestiture
Spring City, Pennsylvania
Kollege Town 2020-02-10 - Divestiture
Sun Prairie, Wisconsin · www.kollegetown.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Distribution 13 (38%) - - -
Consumer Products 12 (35%) - - -
Retail 5 (15%) - - -
Apparel/Textiles 3 (9%) - - -
E-Commerce 1 (3%) - - -
Total 34 - - -

By Geo

State/Country Buy Value Sell Value
United States 34 - - -
  Texas 5 - - -
  Wisconsin 4 - - -
  Pennsylvania 2 - - -
  New York 2 - - -
  Louisiana 2 - - -
  California 2 - - -
  Washington 2 - - -
  Utah 1 - - -
  South Carolina 1 - - -
  Ohio 1 - - -
  New Mexico 1 - - -
  Mississippi 1 - - -
  Minnesota 1 - - -
  Maryland 1 - - -
  Kentucky 1 - - -
  Kansas 1 - - -
  Iowa 1 - - -
  Indiana 1 - - -
  Florida 1 - - -
  Colorado 1 - - -
  Arkansas 1 - - -
  Alabama 1 - - -
Total 34 - - -

M&A Connections

Deals
Acquired from
Strategic(s)
12%
4 (12%)

Company Summary

SECTOR

Consumer Products

Employees

760

Established

1972

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