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IAG Research - Ownership and Business Overview

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IAG Research Ownership

Who owns IAG Research?

IAG Research is owned by Nielsen. It was acquired on April 8, 2008.

IAG Research Business Overview

Where is IAG Research headquartered?

IAG Research is headquartered in New York, New York.

What sector is IAG Research in?

IAG Research is a media company.

When was IAG Research founded?

IAG Research was founded in 1999.

Media M&A Summary in 2008

Out of 60 sectors in the Mergr database, media ranked 17 in number of deals in 2008. The largest media acquisition in 2008 was The Weather Company - which was acquired by NBC Universal for $3.6B.

Subscribe to Mergr to view all 99 acquisitions of media companies in 2008, including 35 acquisitions by private equity firms, and 64 by strategics.

IAG Research, Inc.

345 Park Avenue South, 12th Floor,
New York, New York 10010
United States,
(212) 871-5200
www.iagr.net

IAG Research, Inc., is a provider of real-time syndicated information on television advertising effectiveness and in-program product placement. IAG utilizes a proprietary information collection system and customized software and reporting tools to provide detailed information on the performance of television advertising. The company sells its information to major advertisers, media agencies, networks and other customers where it is used to make critical decisions on the allocation of marketing budgets.


Company Summary

SECTOR

Media

Established

1999

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