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Ipsos - M&A Summary and Business Overview

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Ipsos M&A Summary

Ipsos has acquired 37 companies, including 16 in the last 5 years. A total of 1 acquisition came from private equity firms.

Ipsos’ largest acquisition to date was in 2011, when it acquired Synovate for $808M. Ipsos has acquired in 4 different US states, and 21 countries. The Company’s most targeted sectors include marketing (38%) and business services (22%).

Ipsos Business Overview

Where is Ipsos headquartered?

Ipsos is headquartered in Paris, France.

What is Ipsos’ revenue?

Ipsos disclosed revenue of 2,390M EUR for 2023 and 2,405M EUR for 2022.

How many employees does Ipsos have?

Ipsos has 19,757 employees.

What sector is Ipsos in?

Ipsos is a marketing company.

When was Ipsos founded?

Ipsos was founded in 1975.

M&A Summary

  • M&A Total Activity37
    • M&A Buy Activity37
  • Total Sectors Invested 7
  • Total Countries Invested 21
  • M&A Buy/Sell Connections 6

Ipsos

Ipsos SA

35, rue du Val de Marne,
Paris, 75013
France,
+33 1 41 98 90 00
www.ipsos.com

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (3.0/yr) # 22 4 - 4 4 3 37
vol $927M $927M
Sell (0.0/yr) # - - - - - - 0
  37

Most Recent M&A

Company Date Value Type
The BVA Family 2025-06-24 - Add-on Acquisition
Paris, France · www.thebvafamily.com
Inteligência em Pesquisa e Consultoria Estratégica 2025-02-26 - Add-on Acquisition
Sao Paulo, Brazil · www.ipec-inteligencia.com.br
Whereto Research 2025-01-30 - Add-on Acquisition
South Bank, Australia · www.wheretoresearch.com.au
infas Holding AG 2024-12-20 - Add-on Acquisition
Bonn, Germany · www.infas-holding.de
GoldVIP Technology Solutions Pvt Ltd. 2024-05-16 - Add-on Acquisition
Gurgaon, India · www.crownit.in
Jarmany Ltd. 2024-01-15 - Add-on Acquisition
Kingston, United Kingdom · www.jarmany.com
I&O Research 2024-01-08 - Add-on Acquisition
Enschede, Netherlands · www.ioresearch.nl
Behaviour & Attitudes Ltd. 2023-10-24 - Add-on Acquisition
Dublin, Ireland · www.banda.ie
Omedia 2023-07-20 - Divestiture
Dakar, Senegal
Big Village Australia 2023-07-17 - Add-on Acquisition
Melbourne, Australia · www.big-village.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 14 (38%) 927M (100%) - -
Business Services 8 (22%) - - -
Media 6 (16%) - - -
Information Technology 5 (14%) - - -
Internet Software and Services 2 (5%) - - -
Information Services 1 (3%) - - -
Staffing 1 (3%) - - -
Total 37 $927M - -

By Geo

State/Country Buy Value Sell Value
United States 5 - - -
  New York 2 - - -
  Utah 1 - - -
  New Jersey 1 - - -
  California 1 - - -
United Kingdom 4 - - -
Australia 2 - - -
Brazil 2 - - -
China 2 - - -
Croatia 2 - - -
France 2 - - -
Germany 2 118M - -
India 2 - - -
Ireland 2 - - -
New Zealand 2 808M - -
Argentina 1 - - -
Chile 1 - - -
Czech Republic 1 - - -
Netherlands 1 - - -
Norway 1 - - -
Peru 1 - - -
Senegal 1 - - -
South Africa 1 - - -
Turkey 1 - - -
Vietnam 1 - - -
Domestic 2 (5%) - - -
Cross-border 35 (95%) 927M (100%) - -
Total 37 $927M - -

Deal Values

buy # Total
$100M to $1B 2 $927M
TOTAL $927M
Largest Synovate Ltd.
$808M (2011-07-27)

M&A Connections

Deals
Acquired from
Investor(s)
3%
1 (3%)
Strategic(s)
14%
5 (14%)

Company Summary

SECTOR

Marketing

Revenue

2,390   1% 2023
2,405   13% 2022
2,147   17% 2021
1,837   9% 2020
2,003   15% 2019
1,749   2% 2018
1,780   1% 2017
1,783   1% 2016
1,785   7% 2015
1,669   2014
(millions of EUR) Show More Show Less

Employees

19,757

Established

1975

Public

Euronext: IPS

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