Salesforce - M&A Summary and Business Overview

Internet Software And ServicesCompany

Salesforce M&A Summary

Salesforce has acquired 65 companies, including 10 in the last 5 years. A total of 6 acquisitions came from private equity firms.

Salesforce’s largest acquisition to date was in 2020, when it acquired Slack Technologies for $27.7B. Salesforce has acquired in 13 different US states, and 5 countries. The Company’s most targeted sectors include internet software and services (52%) and software (33%).

Salesforce Business Overview

Where is Salesforce headquartered?

Salesforce is headquartered in San Francisco, California.

What is Salesforce’s revenue?

Salesforce disclosed revenue of 37,895M USD for 2025 and 34,857M USD for 2024.

How many employees does Salesforce have?

Salesforce has 76,453 employees.

What sector is Salesforce in?

Salesforce is an internet software and services company.

When was Salesforce founded?

Salesforce was founded in 1999.

M&A Summary

  • M&A Total Activity64
    • M&A Buy Activity64
  • Total Sectors Invested 5
  • Total Countries Invested 5
  • M&A Buy/Sell Connections 7
  • M&A Advisors 4

Salesforce

Salesforce, Inc.

3rd Floor, 415 Mission Street,
San Francisco, California 94105
United States,
(415) 901-7000
www.salesforce.com

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.8/yr) # 60 - 1 - 2 1 64
vol $61.7B $2.4B $8.0B $72.1B
Sell (0.0/yr) # - - - - - - 0
  64

Most Recent M&A

Company Date Value Type
Informatica LLC 2025-05-27 8.0B USD Add-on Acquisition
Redwood City, California · www.informatica.com
Zoomin Software Ltd. 2024-09-24 450M USD Add-on Acquisition
Tel Aviv, Israel · www.zoominsoftware.com
Own Company Inc. 2024-09-05 1.9B USD Add-on Acquisition
Englewood Cliffs, New Jersey · www.owndata.com
Traction Sales & Marketing, Inc. 2022-04-06 - Add-on Acquisition
Burnaby, British Columbia · www.tractionondemand.com
Slack Technologies, Inc. 2020-12-01 27.7B USD Add-on Acquisition
San Francisco, California · www.slack.com
Acumen Solutions 2020-12-01 - Add-on Acquisition
McLean, Virginia · www.acumensolutions.com
Mobify Research and Development, Inc. 2020-09-04 - Add-on Acquisition
Vancouver, British Columbia · www.mobify.com
Vlocity Inc. 2020-02-25 1.3B USD Add-on Acquisition
San Francisco, California · www.vlocity.com
Evergage, Inc. 2020-02-07 - Add-on Acquisition
Somerville, Massachusetts · www.evergage.com
ClickSoftware Technologies Ltd. 2019-08-07 1.4B USD Add-on Acquisition
Petah Tikva, Israel · www.clicksoftware.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
ExactTarget, Inc. 2013-06-04 Pardot, Inc. 2013-07-12 1
Indianapolis, Indiana · www.exacttarget.com Atlanta, Georgia · www.pardot.com

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 33 (52%) 38.4B (53%) - -
Software 21 (33%) 23.8B (33%) - -
Information Technology 8 (13%) 9.9B (14%) - -
Business Services 1 (2%) - - -
Marketing 1 (2%) - - -
Total 64 $72.1B - -

By Geo

State/Country Buy Value Sell Value
United States 52 69.8B - -
  California 31 46.2B - -
  Illinois 5 32M - -
  Washington 3 15.7B - -
  Massachusetts 3 2.8B - -
  New York 2 689M - -
  Virginia 1 - - -
  Texas 1 - - -
  Pennsylvania 1 - - -
  North Carolina 1 - - -
  New Jersey 1 1.9B - -
  Michigan 1 - - -
  Indiana 1 2.5B - -
  Georgia 1 - - -
Israel 5 1.9B - -
Canada 4 326M - -
  British Columbia 2 - - -
  Nova Scotia 1 - - -
France 2 - - -
United Kingdom 1 - - -
Domestic 52 (81%) 69.8B (97%) - -
Cross-border 12 (19%) 2.3B (3%) - -
Total 64 $72.1B - -

Top M&A Advisors

Financial Deals
BofA Securities
5
J.P. Morgan Securities
1
Legal Deals
Wachtell, Lipton, Rosen & Katz
3
Morrison & Foerster
2

Deal Values

buy # Total
> $1B 9 $67.8B
$100M to $1B 9 $4.1B
< $100M 6 $208M
TOTAL $72.1B
Largest Slack Technologies, Inc.
$27.7B (2020-12-01)

M&A Connections

Deals
Acquired from
Investor(s)
8%
5 (8%)
Strategic(s)
2%
1 (2%)

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